Starting in Free Trade Sales and Business Development with Allied Breweries in 1989, I joined Scottish Courage in 1992 and progressed though to Business Development, Customer Service & Telesales Management, and latterly Trade Marketing.

In 1998 I joined Diageo managing a portfolio of Key and National Accounts in Wholesale, Cash & Carry and Convenience. In 2002 I was promoted to Commercial Marketing & Planning Manager for the Wholesale, Cash & Carry and then the multiple Convenience sector.

I managed activity across the entire Diageo portfolio, but was principally involved with the larger brands Smirnoff, Bell's, Gordon's and Guinness; planning and creating the all the Pack, Pricing and Promotional activity for my customer group. My last year I spent as Field Sales Planning Manager for the entire UK On Trade Sales Team and successfully created and managed a unique activity evaluation model.

In 2006 I decided to found my own Drinks Sales and Marketing Agency Provenance Marketing Ltd.

Provenance Marketing Ltd, as well as some other interesting projects, is responsible for the great success of Akvinta Vodka in the UK On Trade  today. Successfully planning and project managing the launch, sales and marketing of the Organic Super Premium Vodka to create a top 5 brand in under 2 years.

Jon Hughes, Print, Product and Graphic Design. www.jonhughestudio.co.uk

A multi-discipline designer providing bespoke creative and technical solutions to a wide variety of clients - from individuals and SMEs to blue-chip companies and high street brands; across a diverse range of industries and to very different budgets.

Jon is fantastic; I have never worked with someone so committed to getting the job done, professionally and reliably to budget and to deadline.