Chateaux Laquirou, France

Provenance:
'The origin or source from which something comes'

A drinks brand's Provenance is a very important way of differentiating it from other brands and of signifying its quality, history and legal origin.

As well as creating a buying story for Bar Managers, and Buyers in the Trade it is also an important emotional cue that ignites the consumer's imagination and memory and gives them confidence to buy.